1st 0w40 add spotted
Full page ad for Mobil 1, 0w40 in Pacific Magazine, August edition. This magazine is published in Hawaii, but aimed at Guam, Samoa, and other Pacific Islands. The ad is specifically aimed at DIY'ers. I don't know beans about advertising, but I can't imagaine why they would target such an obscure and tiny market. Still have not seen product or advertising in this part of the world. Should be interesting to see how it is priced relative to the Delvac 1. Looks like they made the bottle a fancy shape and colored it gold. FWIW, I switched to Delvac 1 in the 4 Runner, now at 6500 miles with no problems and no consumption. I will probably switch the 2 diesels to the Delvac 1 as soon as I use up my existing stock of Rotella.
2004 C240 Wagon 203.261 Baby Benz
2008 ML320 CDI Highway Cruiser
2006 Toyota Prius, Saving the Planet @ 48 mpg
2000 F-150, Destroying the Planet @ 20 mpg
And remember folks, Only You Can Prevent Hilliary.