I stick with the OEM stuff.
I do not machine the rotors when I change pads, but I will replace the rotors every 2nd set of pads.
I am usually very easy on my brakes and have gotten in the habit of checking brake temp with my fingers every time I get out of the car to see how hard I was on the brakes.
1999 Dodge Ram 2500 Cummins Diesel
2002 Harley-Davidson Fatboy
Merlin Extralight w/ Campy Record