Yes, the Lubro Moly is a good oil but at twice the price of other synthetic oils.
I have pretty much decided to use the BMW High Performance Synthetic oil. It exceeds both the latest SAE and European specs and costs $3.60/qt at the local BMW dealer. The dealer is using this oil in all new BMWs and the first and subsequent oil change is at around 15,000 miles (I will change at about 7,500 miles). This oil was 5W40 but now BMW replaced it with 5W30. They use this for all climate and geo-locations now.