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Another consideration along these lines is what day of the week and what time of the day do you want your auction to end?
I'd never let it go at 3-4 in the morning. Rather, I think about 10 pm est would be better. Not too late for East coast people, and just about right for West coast people to get home from work.
On the day of the week I think Friday would be best. Just got paid, and haven't blown the pay check over the weekend.
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