Picture the typical M/B couple walking into a new Mercedes showroom.

Does anyone think the discussion is going to follow along these lines:

"Well, dear, look at the price of that E-350. It's well over $55K. It's a very nice vehicle and all, but, we can go over across town and get the same vehicle from Chrysler for $30K."

Any of you who think this is going to happen have seriously forgotten the value of that three pointed start at the forefront of the hood.

People who buy these cars are into their image..........big time.