This has been posted elsewhere in the forum (forget where and by whom), but it works well enough to post here. To keep your black steering wheel in nice condition, use black Kiwi paste shoe polish; use it like you would on your shoes. I rub it on w/fingers, then buff out - two or three times a year. It works really well at keeping wheel looking good - and as long as you buff it after rubing on, it does not mess up anything w/black marks.