yes it appears that the fuel pump is running when I crank the engine

the plugs are new and the gap is correct, the plugs look very wet with fuel

yes this is a cis engine, with a fuel distributor..... it appears to me that the cylinders are drowning in fuel.....

that why I thought that it my be the fuel pressure regulator stuck in the full on position...... my brother informed me that bosh had lots of issues...in regards to fuel pressure regulators