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I think Daimler needs to get their service costs in check to compete with BMW's ultimate service, but that's my only complaint. The BMW ultimate service program is absolutely incredible. At my old X5's service visit, they changed the oil, inspected it, and installed new wiper blades for free. The same thing was $300 with MB, installing the wiper blades myself.
The fact that you don't have to spend a dime on the car other than gas for the first 4 years and 50,000 is a huge advantage for BMW salesmen. Since both brands bread and butter is the entry level model, it factors in quite a bit IMO.
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