This is real shotgunning. The symptoms don't sound like bearings, which are easy to diagnose. I've never seen a vehicle with vibration felt in the wheel from bad bearings, unless accompanied by howling. Bad bearings usually cause a bit of humming, and no vibration. The roughness can be felt and heard spinning the wheel by hand with the caliper and pads disengaged.
I would check first missing wheel weights, damaged tire or wheel, damaged suspension or steering member.