I came across this ad October's edition of Car & Driver (pg. 42).
Evidently BMW uses this type of halogen lamp on some of their models.
"Silverstar. The highest performing Halogen."
"DRIVE THE BRIGHTEST LIGHT.
SilverStar- the brightest 100% street legal halogen on the road- burning with a white-hot intensity that sets you and your ride apart from the pack. It's the one halogen that captures the high performance look of HID..."
Aww, here's the ad!
So what do you guys think of this? Seems like it doesn't look like a fake HID, or cheap/wannabe like.... yet just a true, tasteful, extreme halogen lamp.