The need is reliable transportation. The desires are efficiency, cargo space, and comfort.

We don't have kids or a dog. We don't need a truck. We may wish to drive down a few desert roads every now and then.

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2013 Volkswagen Jetta Hybrid SEL Premium (Sparky)
http://badges.fuelly.com/images/smallsig-us/193500.png

It's a car not a science experiment! Open the throttle!