Thread: I am sad we never got this here....
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Old 06-10-2013, 11:15 PM
P.C. P.C. is offline
A Talent for Obfuscation
  
Join Date: Feb 2013
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Quote:
Originally Posted by Pooka View Post
I recall that when this was produced the US was going through an MPG fetish and anything with this kind of performance would be DOA.

Ford tried to bring in the MEKUR which was really a rather well set up car and it flopped big time.

Exchange rates at the time also a bit to do with it, or at least that was what Ford said. It really all came down to Ford sold Fords and not BMW's, and no one looking for a BMW would ever wander into a Ford showroom.

But....

I can remember shopping for a Ford in 1966 and while I was looking at a Falcon there was also a 427 Cobra sitting on the showroom floor. The price was $7,500 even. The Falcon was around $2,300.

Ford did not seem to have trouble selling Cobra's then.
Merkur was actually sharing showroom space with the Mercury Grand Marquis. Can't get a BMW enthusiast into a Ford showroom? Try getting him into a Mercury showroom! If Ford had only put a good independent rear suspension under the Mustang SVO of that era, the Merkur would have been unnecessary.
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