Apple is not off their rocker, Apple is out of ideas. You can only sell consumer products on a "its awesome because we say it is!" basis for so long....eventually you run out new ideas. Their product line is aging, their OS is nothing special, and their phones are behind the times and restrictive. They are doomed.
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'09 Sprinter 3500 Winnebago View - 62k (OC - 67k)
'13 ML350 Bluetec - 95k - dad's (OC-98k)
'01 SL500 - 103k(km) - dad's (OC-110,000km)
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