I hope it doesn't go national any time soon -- too many privacy/ethical issues with Google controlling basically the entire Internet from search to backbones to the last mile. If this becomes widespread, time for an anti-trust action against Google and an AT&T style breakup (probably along the lines of service type, rather than regionally).

By ethical issues, I mean that Google will have the power to slow or block access to companies providing duplicative services AND make them invisible in searches. Same with them having a vested interest in discouraging people from hosting their own services vs drinking their kloud koolaid and using their infrastructure.