You guys are exactly right. There are many, many people in this country who never knew a world without Walmart. Many who never knew a world without welfare checks. They were trained to a way of life and if you want to market to them you have to communicate in terms that they understand. Transactions with Walmart people, what a world.

I have seen mention that everyone who works in retail knows exactly when checks come out and the retail world cycles around those times. Want to sell to that crowd? Line up behind the experts and grab for crumbs. Grab and growl.