View Single Post
  #7  
Old 04-01-2015, 09:05 PM
GregMN GregMN is offline
Registered User
 
Join Date: Aug 2009
Location: MN
Posts: 1,253
In my opinion....

The business model was not sustainable. It is hard to charge enough to make a profit on items that a DIY'r can make at home.
Most of the VO market is DIY'rs.
The demand for the product rose and fell with the pain of the cost of fuel.
The demand was also affected by the bad reputation of running VO caused by some bad operators. There are no barriers to entering the "business" of selling VO kits. Marketing trumps engineering on the internet and a lot of shysters came and went.

He seemed to be good at engineering and fabrication, but the business could not afford a customer service person to make sure that orders were shipped in a timely manner or refunds given when appropriate. So, that book keeping function is the ball that got dropped. Then, it doesn't take much for a one man operation to get behind if any problems occur in their personal life. When it isn't fun anymore, you just kind of wander off.

I liked the site because he was one of the few operators that took a scientific approach to the business of running a diesel vehicle on VO. There was a lot of good information on that site. The forum on that site had some of the best resource people around. If you had a problem, someone there had probably already solved it.

I feel bad for the people who did not get what they paid for.
__________________
Greg
2012 S350 BlueTEC 4Matic
2007 ML 320 CDI
2007 Leisure Travel Serenity
2006 Sprinter 432k
2005 E320 CDI
1998 SLK230 (teal)
1998 SLK230 (silver)
1996 E300D 99k, 30k on WVO
Previous:
1983 240D, on WVO
1982 300D, on WVO
1983 300CD, on WVO
1986 300SDL 237k, 25k on WVO (Deerslayer)
1991 350SDL 249k, 56k on WVO - Retired to a car spa in Phoenix
1983 380 SEC w/603 diesel, 8k on WVO
1996 E300D 351k, 177k on WVO
Reply With Quote