This discussion is similar to an oil discussion. I have used both, the ATE has a nice anti corrosion coating on the rotors. I have recently replaced all 4 on my daughters ml 430, impressed at the value as they were fairly reasonable.

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1995 E300 (W124)
1999 ML430 (w163)
2011 GL350 (x164)
2016 Sprinter 144" 4X4 lowtop (906)
2004 E500 (W211) 4matic Wagon (Gold)
2004 E500 (W211) 4matic Wagon Avantgarde (silver)