Milliseconds faster by shortening the electrode???? I guess electrical conduction through metal isn't fast enough for this guy!... and the findings from billions spent on spark plug research by the likes of Champion, Motorcraft, A/C, Bosch, and NGK pale in comparison with the findings that this guy has come up with!
I won't hold my breath waiting to see these new plugs on the market, nor articles on this development in the respected automotive engineering magazines.