Even if they had free time, lets say a Sunday evening... would they then cook a meal? Last Thanksgiving, I remember seeing several programs dedicated in taking viewer calls on how to cook. I don't think lack of time has a big part in dealing with people not wanting to cook. I have a feeling that a couple generations down the road.. cooking will not be something seen in the household. It will just be seen in restaurants or in households where there are strong family ties. Kind of sad, considering diet and lifestyles has a lot to do with the quality of life.