Mercedes-Benz USA and Match.com Pair Up to Explore the 'Wheels of Attraction'

MONTVALE, N.J., Aug. 30 /PRNewswire/ -. In an unusual pairing, Mercedes- Benz USA and Match.com have teamed up to take advantage of the unique relationship between people and their cars, using cars as the "vehicles" for potential relationships at a unique event that took place Friday, August 27th in Miami. The "Wheels of Attraction" event added a new dimension to a popular dating trend by offering the first-ever SpeedMatching event on wheels. Over one hundred Match.com members accelerated the dating dynamic as they went from zero to sixty on five-minute dates in new Mercedes-Benz vehicles.

The "Wheels of Attraction" event took place at Gulfstream Park near Miami as an extension of the LoveMercedes Tour, a national event where Mercedes-Benz is taking all nine of its model lines to 12 cities across the U.S. allowing current and potential owners to experience new Mercedes models. The event consists of track events showcasing the prowess of the model lines and an indoor component that allows visitors to experience the Mercedes-Benz brand in an engaging partnership with other products that are representative of four areas of the brand lifestyle: Living Well (home design), Innovation (cutting edge technologies), Relax and Recharge (spa and beauty) and Style and Leisure (fashion and travel).