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Originally Posted by jseries
What R&D money will be wasted? Can't say for Ford but DC's Jeep Grand Cherokees etc are all avail already w/dsl motors in Europe and have been for years. Even back when AMC owned Jeep the 80's era CJ's built in the US ran 4 cyl Suzy dsl but built for export only. US Cherokees had a 2.1L Renault dsl option in the mid 80's. Granted that was bad idea and didn't help the dsl image in the US at all. Point being there is no extra R&D money needed but there will be some marketing money required to wake up the US buyers.
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#1. Design any engine to fit the engine compartment.
#2. GM and Ford will not buy engines outside, except for small production runs, they want to keep the money in house.
#3. Design a car transmission to function and survive a diesel, when driven by American John Q. public.
#4. Design for NHTSA (National Highway Traffic Safety Administration).
#5. Design for service.
#6. Design for comfort and power.
#7. Design for planned obsolescence.
And on until you are nauseas.
Then you have the fun of trying to overcome the GM 350 diesel perception, the winter no start perception, the no acceleration – power perception, the dirty black cloud perception and the smell perception.
But first you must approach the top executives with the idea, to get the R&D funds, which means risking your future with the corporation.
Hmmm, $189K per year job at risk to propose a radical engineering, manufacturing and advertising shift.
Remember, you will be walking into the meeting and from their view; trying to convince them their whole basic operations strategy is WRONG, would you be willing to put your financial future on the in danger?