Anyone notice the slap-in-the-face to our diesels in the BMW diesel ad during the Superbowl today? Was it a 115 or a 123 they were implying was slow and dirty?

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1977 300d 70k--sold 08
1985 300TD 185k+
1984 307d 126k--sold 8/03
1985 409d 65k--sold 06
1984 300SD 315k--daughter's car
1979 300SD 122k--sold 2/11
1999 Fuso FG Expedition Camper
1993 GMC Sierra 6.5 TD 4x4
1982 Bluebird Wanderlodge CAT 3208--Sold 2/13

Looked like a 123. Glad I'm not the only one more than a little irritated.

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2012 Mercedes ML350 Bluetec 91K (hers)
2005 Corvette 55K (fun car)
2002 VW Jetta TDI 231K (mine)
1998 Volvo S70 T5 Turbo 196K (kids)
1994 Ford F150 4WD 249K (firewood hauler)
1983 Mercedes 300D 376K (diesel commuter)

I am sure the BMW 524TD was a stellar performer.

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1987 190DT, clackity clack
90 Mustang track car
95 Lightning

123, and a Volvo... shame though. None of mine have smoked like that.

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79 MB 280 SEL Euro 133k
77 MB 450SL 154k
05 Mustang GT Vert (3) 104k
12 TSX Wagon Tech (66k) (192k)
06 Subaru Outback base (135k) 164k
16 Acura MDX (109k) 111k
18 Silverado 2500 LTZ Midnight (212) 56k
97 Ford Ranger 163k
11 RAV4 154k
01 Escape 173k
04 Honda Pilot 292k
1967 Mustang (Resto Project)
1968 Mustang (Parts Bin)
00 Ford Ranger 124k

Bastards. If I had $60k to spend on a BMW d I would have (until I saw that). Not any more.

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1984 300D 193.5k miles
ASTM-certified B100 bio when able

I think they're a bit ashamed of their past, comparing a new diesel to 26 - 34 year old technology.

Did they even have a diesel back then?

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83 SD

84 CD

Cross BMW off my list too. I don't give a flying f*^k how clean their diesel is now!

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2012 Mercedes ML350 Bluetec 91K (hers)
2005 Corvette 55K (fun car)
2002 VW Jetta TDI 231K (mine)
1998 Volvo S70 T5 Turbo 196K (kids)
1994 Ford F150 4WD 249K (firewood hauler)
1983 Mercedes 300D 376K (diesel commuter)

but I'll stay on this one.

I don't see it as an affront. It's a challenge. I see it as a Teutonic style 'glove slap' stepping up the diesel game! In Germanic culture (at least in some ) it's still permissible to tell someone what you really think, corporations as well. Lets face facts, the C class diesel is LONG overdue in the North American market, especially any class diesel station wagon. Until MB USA answers, the ball is in their court...



--- Holy crap ---- what is with the cube headed half-time characters??? TRON, Apple computer and an Ikea commercial all in one.

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1987 300D (230,000 mi on a #14 head-watching the temp gauge and keeping the ghost in the machine)
Raleigh NC - Home of deep fried sushi!

They had the 524TD, and several in other parts of the world. The 524TD engine made it into the Lincoln Mark VII as well, I know one of our members picked one of these up not too long ago (can't remember who though)

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TC
Current stable:
- 2004 Mazda RALLYWANKEL
- 2007 Saturn sky redline
- 2004 Explorer...under surgery.

Past: 135i, GTI, 300E, 300SD, 300SD, Stealth

I would think that a diesel lover would be happy to see a diesel passenger car getting Super Bowl exposure. I didn't see the commercial, but it sounds like their just trying to dispel the belief that all diesels are loud and smelly.

My neighbor, who is a 20 something female with a decent income, received a BMW 335TD as a loner from the dealer and she loved it.

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'81 300SD

As well as the Vixen motorhome. It could be the most fuel efficient diesel motorhome ever made and sold in the USA.

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1977 300d 70k--sold 08
1985 300TD 185k+
1984 307d 126k--sold 8/03
1985 409d 65k--sold 06
1984 300SD 315k--daughter's car
1979 300SD 122k--sold 2/11
1999 Fuso FG Expedition Camper
1993 GMC Sierra 6.5 TD 4x4
1982 Bluebird Wanderlodge CAT 3208--Sold 2/13

Okay, I just saw the commercial and the trucker belching out diesel smoke was hilarious. At least they didn't single out the W123 as the only culprit.

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'81 300SD

Haven't been watching but it sounds pretty bad.....

What sort of shots has Audi been taking?

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1982 300GD Carmine Red (DB3535) Cabriolet Parting Out
1990 300SEL Smoke Silver (Parting out)
1991 350SDL Blackberry Metallic (481)

"The thing is Bob, its not that I'm lazy...its that I just don't care."

http://www.youtube.com/watch?v=OTzk3ibvQeo

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1977 300d 70k--sold 08
1985 300TD 185k+
1984 307d 126k--sold 8/03
1985 409d 65k--sold 06
1984 300SD 315k--daughter's car
1979 300SD 122k--sold 2/11
1999 Fuso FG Expedition Camper
1993 GMC Sierra 6.5 TD 4x4
1982 Bluebird Wanderlodge CAT 3208--Sold 2/13

Thanks.

Well at least it would be hard to spot that it is a W123 for most people let alone a Mercedes.

Did they really have to use a David Bowie song....now I hate them even more.

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1982 300GD Carmine Red (DB3535) Cabriolet Parting Out
1990 300SEL Smoke Silver (Parting out)
1991 350SDL Blackberry Metallic (481)

"The thing is Bob, its not that I'm lazy...its that I just don't care."