Filed under: Marketing/Advertising, Mercedes Benz, AMG
Stand anywhere near where an AMG Mercedes is driving and you'd have to be deaf not to hear it. But Mercedes-Benz is convinced that too few potential customers have heard of its performance range, so it's launching an awareness campaign around the United States that seeks to raise the profile of its top shelf performance models.The project involves the establishment of AMG Performance Centers, a focused advertising campaign and a product-demonstration road show. An initial pilot project will involve seven dealers in California, Florida and New York, but by the end of the year, Mercedes expects that its top 30 dealerships - representing 80% of AMG sales in the US - will sign on to the program. Mercedes will subsidize dealerships on the cost of setting up separate AMG areas within their dealerships and training service personnel, as well as bringing the road show to town, which will demonstrate limited edition AMG models - we're thinking Black Series here - to select customers.
[Source: Automotive News - sub. req'd]
Gallery: AMG CLK63 "Black Edition"



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Autoblog
2008-02-04T19:41:00+00:00

I just got an E Mailed invitation to the AMG Challenge. Has anyone here ever done that? I think I might have gotten one last year, too. I've never been to one.

__________________
" We have nothing to fear but the main stream media itself . . . ."- Adapted from Franklin D Roosevelt for the 21st century

OBK #55

1998 Lincoln Continental - Sold
Max 1984 300TD 285,000 miles - Sold
The Dee8gonator 1987 560SEC 196,000 miles - Sold
Orgasmatron - 2006 CLS500 90,000 miles
2002 C320 Wagon 122,000 miles
2016 AMG GTS 12,000 miles

I saw that topic, and it sounded like gambling, All Money Gone challenge or something like that....

__________________
1991 560 SEC AMG, 199k <---- 300 hp 10:1 ECE euro HV ...

1995 E 420, 170k "The Red Plum" (sold)

2015 BMW 535i xdrive awd Stage 1 DINAN, 6k, <----364 hp

1967 Mercury Cougar, 49k

2013 Jaguar XF, 20k <----340 hp Supercharged, All Wheel Drive (sold)

this is your brain on normal(picture of brain in your head).


this is your brain on AMG ( insert brain squashed at the back of your head)

haha! word.

__________________
1963 Ford F100 - Cummins Swap?
1985 Mercedes 300SD - 210K
1992 Ford Festiva - 92K
2001 Ninja 250 - 8K

I'm well aware of what AMG is all about. That's not MY problem . . . .

__________________
" We have nothing to fear but the main stream media itself . . . ."- Adapted from Franklin D Roosevelt for the 21st century

OBK #55

1998 Lincoln Continental - Sold
Max 1984 300TD 285,000 miles - Sold
The Dee8gonator 1987 560SEC 196,000 miles - Sold
Orgasmatron - 2006 CLS500 90,000 miles
2002 C320 Wagon 122,000 miles
2016 AMG GTS 12,000 miles

I got their invitation for that AMG challenge today by email and took a look at it. One of the events is actually pretty close to where I live.

But MY problem with it is that little $1,295.00 entry fee they are charging.

(These kinds of things used to be FREE, in the San Francisco Bay Area, a few years ago, put on by Mercedes Benz, Mazda, BMW, Cadillac and other carmakers).

That $1,295 would sure buy a LOT of gas, IN FACT, I think enough of it to take me and my car to Washignton DC, this year, a drive I have wanted to do for a long time, anyway, maybe this spring or fall!!

__________________
1991 560 SEC AMG, 199k <---- 300 hp 10:1 ECE euro HV ...

1995 E 420, 170k "The Red Plum" (sold)

2015 BMW 535i xdrive awd Stage 1 DINAN, 6k, <----364 hp

1967 Mercury Cougar, 49k

2013 Jaguar XF, 20k <----340 hp Supercharged, All Wheel Drive (sold)

We'll leave the light on for you . . . .

__________________
" We have nothing to fear but the main stream media itself . . . ."- Adapted from Franklin D Roosevelt for the 21st century

OBK #55

1998 Lincoln Continental - Sold
Max 1984 300TD 285,000 miles - Sold
The Dee8gonator 1987 560SEC 196,000 miles - Sold
Orgasmatron - 2006 CLS500 90,000 miles
2002 C320 Wagon 122,000 miles
2016 AMG GTS 12,000 miles