Mercedes to open 175 AMG Performance Centers worldwide
 

Filed under: Car Buying, Mercedes-Benz, AMG

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In case there was any doubt that demand for big-displacement, high-output machines continues unabated in the face of calls for environmentally-conscious hybrids and a faltering global economy, Mercedes has announced an ambitious expansion of its AMG performance division. Over the course of the next year, AMG will open a whopping 175 new "performance centers" catering to power-mad consumers around the world.

The new outlets will allow an increased level of involvement for AMG customers as Mercedes moves to distinguish the tuning house's offerings as their own brand. Each outlet will be outfitted with matching décor and whatnot, but more importantly, will offer customers a direct line to AMG's performance Mecca in Affalterbach, Germany, and act as a local home base for the AMG Performance Roadshow. The expansion will focus on 15 key markets, including the United States, Japan, China, and of course, its home market of Germany. As if customers needed any more coercion to fall for a fire-breathing Teutonic masterpiece of engineering. Hit the jump for the details.

Gallery: Mercedes-Benz AMG Performance Center

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Mercedes to open 175 AMG Performance Centers worldwide originally appeared on Autoblog on Wed, 26 Nov 2008 19:01:00 EST. Please see our terms for use of feeds.



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Autoblog
11-26-2008 08:01 PM

If they have the money, they will spend it, especially MB customers.

I don't get it, will it just be a room in a dealer with a bunch of AMG posters and a video going on a TV with one sales person trained to know whats going on?

I love it! It's about time they show the world who's Boss ... :D

Looks like fun.