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Old 06-15-2009, 04:30 PM
Bill Wood's Avatar
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Lightbulb Mercedes-Benz and BMW Need Mass Market Partners - Time to Start Sniffing Around

Mercedes-Benz and BMW Need Mass Market Partners - Time to Start Sniffing Around

Why Mercedes-Benz and BMW both need to find a mass-market partner.It's not just the faltering U.S. carmakers and their various affiliates that need to seek partners nowadays. Even the reigning kings of German automotive arrogance, Mercedes-Benz and BMW, are finding it tough to go it alone.

Photo Gallery: Mercedes-Benz and BMW Need Mass Market Partners - German Car Makers - Automobile Magazine

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Automobile Magazine
06-15-2009 11:06 AM

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Old 06-16-2009, 05:44 PM
jmk jmk is offline
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Too True, Too True. It is a pity that Diamler and Chrysler did not put aside their respective arrogance and worked together. They both really did need each other. Chrysler may have figured it out by now (I'm not sure they have as of yet). I wonder if Diamler has figured it out yet.

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