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Old 07-13-2009, 05:10 PM
Bill Wood's Avatar
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Lightbulb VIDEO: Mercedes-Benz E-Class commercial features malfunctioning car

Filed under: Maintenance, Sedans/Saloons, Marketing/Advertising, Videos, Mercedes-Benz


Mercedes wardrobe commercial malfunction -- Click above to watch video

The voiceover for Mercedes' "Ignite" commercial for the new E-Class starts with "It is, quite simply, the most advanced automobile we have every created." However, during the start-up sequence before that voiceover, the actual commercial begins with a warning light: when the driver turns the car on, the message "Front Right SRS Malfunction Service Required" appears in the dash - not the type of message you expect to see when your car fires up and does its system check. Still, knowing how these things work, we suspect this commercial was probably filmed early on in a pre-production prototype with an inactive airbag - a common enough occurence with these sorts of vehicles.

In any case, to watch the commercial and to check out Mercedes' official response to the flub, hit the jump. Hat tip to Wai.

[Source: YouTube]Continue reading VIDEO: Mercedes-Benz E-Class commercial features malfunctioning car

VIDEO: Mercedes-Benz E-Class commercial features malfunctioning car originally appeared on Autoblog on Mon, 13 Jul 2009 16:57:00 EST. Please see our terms for use of feeds.



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07-13-2009 05:57 PM
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Old 07-13-2009, 05:54 PM
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GPS tracking

Does not Mr. Steve Cannon VP marketing for MB USA realize the Paparazzi have
implanted a GPS tracker under the seat of, even, his Bicycle?

I'm always impressed when a Sales Weasel trys to make himself look good at
an Engineer's expense.
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