Parts Catalog Accessories Catalog How To Articles Tech Forums
Call Pelican Parts at 888-280-7799
Shopping Cart Cart | Project List | Order Status | Help



Go Back   PeachParts Mercedes-Benz Forum > Regional Forums > Featured Cars

Reply
 
LinkBack Thread Tools Display Modes
  #1  
Old 08-24-2009, 09:20 AM
Bill Wood's Avatar
Retired Webmaster
 
Join Date: Mar 1999
Location: Johns Creek, GA, USA
Posts: 5,013
Lightbulb Great Rivalries: Mercedes Benz vs BMW

Great Rivalries: Mercedes Benz vs BMW

The rivalry between BMW and Mercedes-Benz dates back to 1959.The rivalry between BMW and Mercedes-Benz dates back to 1959. On December 9, Daimler-Benz tried, via the Deutsche Bank, to take over BMW, which was on the brink of bankruptcy. But the minor shareholders, the dealers, and the unionized workforce prevented the takeover at the eleventh hour. Over the next few years, the Quandt family bought a majority stake in BMW, but even with fresh cash, it took the company until the early 1970s to establish a truly competitive model range. From that point to the present day, Mercedes-Benz and BMW have been fighting each other in the marketplace. Instead of aiming at gaps in the enemy's product portfolio, each would invariably challenge the other head-on. The current lineup still reflects this eternal duel: 1-series vs. A/B-class, 3-series vs. C-class, 5-series vs. E-class, 6-series vs. SL, 7-series vs. S-class, X3 vs. GLK, X5 vs. ML, Z4 vs. SLK, Mini vs. Smart, M division vs. AMG, Rolls-Royce vs. Maybach, BMW Sauber vs. McLaren-Mercedes. Both makes ventured downmarket by teaming up with a volume brand, and both failed: while the Bavarians almost went under together with Rover, the Swabians can still feel the aftermath of the Chrysler debacle. BMW hasn't followed its rival into trucks and buses, and Mercedes has steered clear of motorcycles.


Photo Gallery: Mercedes Benz vs BMW - Great Rivalries - Automobile Magazine


Read More | Digg It | Add to del.icio.us


More...
Automobile Magazine
08-24-2009 12:08 PM

Reply With Quote
Reply

Bookmarks

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On




All times are GMT -4. The time now is 08:17 PM.


Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2024, vBulletin Solutions, Inc.
Search Engine Optimization by vBSEO 3.6.0
Copyright 2024 Pelican Parts, LLC - Posts may be archived for display on the Peach Parts or Pelican Parts Website -    DMCA Registered Agent Contact Page