Mercedes-Benz plans updated Three-Pointed Star, new ad campaign [w/video]
 

Filed under: Marketing/Advertising, Videos, Mercedes-Benz

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Mercedes-Benz's new slogan as of last Friday is "The best or nothing." That catchphrase will be joined by a redesigned Three-Pointed Star pretty soon, but the new icon doesn't appear to have gone on display yet... so stay tuned for that.

This refresh is meant to help the Stuttgart brand bump year-on-year sales by seven percent this year, which, if successful, would about double the industry average. The slogan is pretty clear cut so we won't bother explaining it, but if you want the rest of the story you can find it in the first campaign commercial after the jump.

[Source: The Wall Street Journal]Continue reading Mercedes-Benz plans updated Three-Pointed Star, new ad campaign [w/video]

Mercedes-Benz plans updated Three-Pointed Star, new ad campaign [w/video] originally appeared on Autoblog on Mon, 14 Jun 2010 10:58:00 EST. Please see our terms for use of feeds.



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Autoblog
06-14-2010 11:58 AM

MB used this motto, "Das beste oder nichts!" back in the '60s/70s IIRC.