Parts Catalog Accessories Catalog How To Articles Tech Forums
Call Pelican Parts at 888-280-7799
Shopping Cart Cart | Project List | Order Status | Help




Go Back   PeachParts Mercedes-Benz Forum > Regional Forums > Featured Cars

Reply
 
LinkBack Thread Tools Display Modes
  #1  
Old 01-20-2011, 05:10 PM
Bill Wood's Avatar
Retired Webmaster
 
Join Date: Mar 1999
Location: Johns Creek, GA, USA
Posts: 5,013
Lightbulb Video: Mercedes wants you to think Twitter is fuel

Filed under: Etc., Marketing/Advertising, Technology, Mercedes-Benz


Mercedes-Benz engineers test out their "tweet fuel" - Click above to watch video after the jump

Automakers have taken to social media with varying degress of success. On one side, we've got the Ford Fiesta Movement and on the other we've got... nearly every other automaker's social outreach. And now, we have Mercedes-Benz.

Four teams of two have been picked to race Dallas at Cowboys Stadium, with one team each leaving from New York, Tampa, Chicago and Los Angeles. Each team is captained by a "celebrity" well-versed in the Twitter universe - an odd combination of "coaches," but they've got what Mercedes wants: 7,087,730 followers, combined.

So how does Twitter factor into the race? Each team needs to collect something Mercedes is calling "tweet fuel" and it's based on the rather vague description of "twitter activity."

Said "fuel" will help push the team further in their respective vehicles, with NY behind the wheel of a 2011 Mercedes-Benz CL550 4Matic, Tampa driving a 2011 E550 Cabriolet, Chicago getting the keys to a 2011 GL350 BlueTec and LA will use a 2011 S400 Hybrid. If they "win," each member will receive a 2012 Mercedes-Benz C-Class Coupe.

One more note, Mercedes has put out a teaser of a faux Tweet-guided CL, proving once again that automakers are better at contrived stunts than viral videos. Check it out for yourself after the jump.

[Source: Mercedes-Benz]Continue reading Video: Mercedes wants you to think Twitter is fuel

Video: Mercedes wants you to think Twitter is fuel originally appeared on Autoblog on Thu, 20 Jan 2011 17:01:00 EST. Please see our terms for use of feeds.



Permalink | Email this | Comments

More...
Autoblog
01-20-2011 06:01 PM
Reply With Quote
  #2  
Old 01-20-2011, 06:39 PM
Fulcrum525's Avatar
Sing Blue Silver
 
Join Date: May 2008
Location: CT
Posts: 2,091
I love the concept behind this race, I just can't wait to see what sort of challenges the teams will have to accomplish along the route.


With that being said I think the GL350 CDI would be the best vehicle of the bunch to handle whatever challenges are thrown at them.

(If I was in this and was given the ability to choose the car it would have been that one without question.)
__________________
1982 300GD Carmine Red (DB3535) Cabriolet FOR SALE
1990 300SEL Smoke Silver (Parting out)
1991 350SDL Blackberry Metallic (481)

"The thing is Bob, its not that I'm lazy...its that I just don't care."
Reply With Quote
Reply

Bookmarks

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On




All times are GMT -4. The time now is 10:30 PM.


Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2019, vBulletin Solutions, Inc.
Search Engine Optimization by vBSEO 3.6.0
Copyright 2018 Pelican Parts, LLC - Posts may be archived for display on the Peach Parts or Pelican Parts Website -    DMCA Registered Agent Contact Page