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Old 01-20-2011, 05:10 PM
Bill Wood's Avatar
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Lightbulb Video: Mercedes wants you to think Twitter is fuel

Filed under: Etc., Marketing/Advertising, Technology, Mercedes-Benz

Mercedes-Benz engineers test out their "tweet fuel" - Click above to watch video after the jump

Automakers have taken to social media with varying degress of success. On one side, we've got the Ford Fiesta Movement and on the other we've got... nearly every other automaker's social outreach. And now, we have Mercedes-Benz.

Four teams of two have been picked to race Dallas at Cowboys Stadium, with one team each leaving from New York, Tampa, Chicago and Los Angeles. Each team is captained by a "celebrity" well-versed in the Twitter universe - an odd combination of "coaches," but they've got what Mercedes wants: 7,087,730 followers, combined.

So how does Twitter factor into the race? Each team needs to collect something Mercedes is calling "tweet fuel" and it's based on the rather vague description of "twitter activity."

Said "fuel" will help push the team further in their respective vehicles, with NY behind the wheel of a 2011 Mercedes-Benz CL550 4Matic, Tampa driving a 2011 E550 Cabriolet, Chicago getting the keys to a 2011 GL350 BlueTec and LA will use a 2011 S400 Hybrid. If they "win," each member will receive a 2012 Mercedes-Benz C-Class Coupe.

One more note, Mercedes has put out a teaser of a faux Tweet-guided CL, proving once again that automakers are better at contrived stunts than viral videos. Check it out for yourself after the jump.

[Source: Mercedes-Benz]Continue reading Video: Mercedes wants you to think Twitter is fuel

Video: Mercedes wants you to think Twitter is fuel originally appeared on Autoblog on Thu, 20 Jan 2011 17:01:00 EST. Please see our terms for use of feeds.

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01-20-2011 06:01 PM

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Old 01-20-2011, 06:39 PM
Fulcrum525's Avatar
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Join Date: May 2008
Location: CT
Posts: 2,095
I love the concept behind this race, I just can't wait to see what sort of challenges the teams will have to accomplish along the route.

With that being said I think the GL350 CDI would be the best vehicle of the bunch to handle whatever challenges are thrown at them.

(If I was in this and was given the ability to choose the car it would have been that one without question.)

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