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Aston or Bust? Maybach's fate to be decided next month
Filed under: Aston Martin, Maybach, Mercedes-Benz, Luxury
2011 Maybach 62 - Click above for high-res image gallery What will become of Maybach? That question has been rattling around the halls of Daimler headquarters in Stuttgart for some time now. But all questions will be answered, and answered soon: according to reports, the German automaker is currently evaluating prototypes and propositions for its top-end marque, and will make its decision next month. So, what are the options? On the one hand, Daimler could kill the Maybach brand altogether. It was a notion ill conceived and even more poorly executed, taking an old platform and building a new flagship atop it. In that way, it was sort of like the Chrysler Crossfire, only far more costly to both the buyer and manufacturer. On the other hand, Daimler could opt for the long-time-coming proposition of contracting the production (and possibly much of the development) of a new generation of Maybachs to Aston Martin. The British automaker has been linked with a future Maybach tie-in for some time now. The idea would be to have Aston produce the hyper-luxury range for Daimler at its own facility in Gaydon, Warwickshire, England - the same location that was recently expanded to accommodate bringing the Rapide home from its current assembly line at the Magna Steyr complex in Austria. In return, Aston could get the platforms and engines to underpin its next generation of vehicles, including the rebirth of the Lagonda badge. One way or another, reports indicate the decision will be made on July 1st. As to when said decision might be announced, well... we'll just have to sit tight and find out.Aston or Bust? Maybach's fate to be decided next month originally appeared on Autoblog on Mon, 13 Jun 2011 16:30:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments More... Autoblog 06-13-2011 05:30 PM |
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I wouldn't say that Maybach was ill conceived but I will grant that it could have been executed better. (It was simply far too Mercedes and not enough of it's own brand)
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1982 300GD Carmine Red (DB3535) Cabriolet Parting Out 1990 300SEL Smoke Silver (Parting out) 1991 350SDL Blackberry Metallic (481) "The thing is Bob, its not that I'm lazy...its that I just don't care." |
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How about just plain dowdy looking? Like your father's Oldsmobile.
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1988 California version 260E (W124) Anthracite Grey/Palomino Owned since new and still going strong and smooth MBCA member Past Mercedes-Benz: 1986 190E Baby Benz 1967 230 Inherited from mom when she downsized 1959 220S Introduced me to the joys of keepin' 'em goin' There are only 10 kinds of people in the world--those who understand binary and those who don't |
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that is an ugly car. What's up with the emblem it looks like a tree
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2010 ML350 Bluetec 2012 Mustang Convertible |
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