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Old 06-13-2011, 04:40 PM
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Lightbulb Aston or Bust? Maybach's fate to be decided next month

Filed under: Aston Martin, Maybach, Mercedes-Benz, Luxury


2011 Maybach 62 - Click above for high-res image gallery

What will become of Maybach? That question has been rattling around the halls of Daimler headquarters in Stuttgart for some time now. But all questions will be answered, and answered soon: according to reports, the German automaker is currently evaluating prototypes and propositions for its top-end marque, and will make its decision next month.

So, what are the options? On the one hand, Daimler could kill the Maybach brand altogether. It was a notion ill conceived and even more poorly executed, taking an old platform and building a new flagship atop it. In that way, it was sort of like the Chrysler Crossfire, only far more costly to both the buyer and manufacturer. On the other hand, Daimler could opt for the long-time-coming proposition of contracting the production (and possibly much of the development) of a new generation of Maybachs to Aston Martin.

The British automaker has been linked with a future Maybach tie-in for some time now. The idea would be to have Aston produce the hyper-luxury range for Daimler at its own facility in Gaydon, Warwickshire, England - the same location that was recently expanded to accommodate bringing the Rapide home from its current assembly line at the Magna Steyr complex in Austria. In return, Aston could get the platforms and engines to underpin its next generation of vehicles, including the rebirth of the Lagonda badge.

One way or another, reports indicate the decision will be made on July 1st. As to when said decision might be announced, well... we'll just have to sit tight and find out.Aston or Bust? Maybach's fate to be decided next month originally appeared on Autoblog on Mon, 13 Jun 2011 16:30:00 EST. Please see our terms for use of feeds.



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06-13-2011 05:30 PM
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Old 06-13-2011, 07:26 PM
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I wouldn't say that Maybach was ill conceived but I will grant that it could have been executed better. (It was simply far too Mercedes and not enough of it's own brand)
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Old 06-14-2011, 09:42 AM
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How about just plain dowdy looking? Like your father's Oldsmobile.
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Old 06-14-2011, 09:54 AM
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that is an ugly car. What's up with the emblem it looks like a tree
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