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Old 07-26-2011, 10:10 AM
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Lightbulb Mercedes-Benz taps David Coulthard as AMG ambassador

Filed under: Motorsports, Hirings/Firings/Layoffs, Marketing/Advertising, Mercedes-Benz

Over the course of fourteen years in Formula 1, David Coulthard drove for only a handful of teams: Williams, McLaren and Red Bull. Championship-frontrunning teams all, but arguably no single manufacturer has been as influential on his life and career as Mercedes-Benz.

Coulthard was reportedly driven home from the hospital upon his birth in his father's Merc. Years later, the German automaker would power him to a dozen grand prix wins at McLaren. And now that he's retired from F1, Coulthard is driving an AMG C-Class in the DTM series.

Of course, that's not all he's been up to since leaving F1 behind, reporting on camera for the BBC's grand prix coverage team and acting as an adviser of sorts to the Red Bull team he helped form back in 2004. And now he can add one more, as reports indicate he's been brought on as something of a brand ambassador for AMG in the UK, bringing it all back to the Silver Star automaker and joining fellow DTM driver Bernd Schneider.

In his new capacity, DC is expected to help out at public relations events for Mercedes-AMG, but he's also tipped to get more deeply involved in setting up the suspensions on the company's line of notoriously sturdy vehicles, helping to adjust them for UK roads in particular. Of course, it wouldn't hurt if AMG muscle cars benefited from DC and his thirteen grand prix victories' worth of experience here in the colonies, either. Follow the jump for the official press release.Continue reading Mercedes-Benz taps David Coulthard as AMG ambassador

Mercedes-Benz taps David Coulthard as AMG ambassador originally appeared on Autoblog on Tue, 26 Jul 2011 10:01:00 EST. Please see our terms for use of feeds.

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07-26-2011 11:01 AM
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