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Old 09-09-2011, 07:30 PM
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Lightbulb Google exec praises "magical software" working in his Mercedes-Benz

Filed under: Marketing/Advertising, Safety, Technology, Videos, Mercedes-Benz



Mercedes-Benz would love for you to consider its technology akin to magical software. When Google senior vice president Vic Gundotra is the one using those words, however, they might hold a bit more weight. The executive for Skynet Google feels that way because of a close-call he had while driving his S-Class.

Traffic had stopped in front of him, but Gundotra didn't notice. His Mercedes did, however, and the electronic nannies brought the car to a complete stop without a lick of input from Vic. He was so impressed with the technology that he decided to write the automaker a letter to thank them for installing the system into its cars.

That thank you comes from a source that understands software, so Mercedes decided to reach out to Gundotra. The Google exec agreed to appear in a commercial for Benz, and he wasn't paid for his participation. Click past the jump to see the 30-second spot.Continue reading Google exec praises "magical software" working in his Mercedes-Benz

Google exec praises "magical software" working in his Mercedes-Benz originally appeared on Autoblog on Fri, 09 Sep 2011 19:25:00 EST. Please see our terms for use of feeds.



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09-09-2011 08:25 PM
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Old 09-11-2011, 05:39 AM
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Traffic had stopped in front of him, but Gundotra didn't notice.
Easily done. That hardly ever happens.
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Old 09-11-2011, 07:54 AM
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I've seen the ad and from what I have seen I'm not so sure I would go so far as to say it was magical as much as it is cutting edge for a car.

Now if MB would go so far as incorporating the Xentra/DAS/SDS capabilities into each cars Comand system where the adaptations, testing etc.. could be done without having an externally mounted laptop, software and hardware now THAT would be magical. I am sure the capability is there.
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