|
|
|
#1
|
|||
|
|||
Redefining luxury
Filed under: Car Buying, Mercedes-Benz
What's Happening To This Once-Exclusive Segment? These days, luxury makers seem to have an adversity to white space.What comes before "A"? That's the problem Mercedes-Benz apparently has to cope with as it works up plans for an all-new premium minicar that's currently being referred to as the X-Class. It's been three decades since the German maker first introduced - after much internal debate - the original "Baby Benz," the line that became today's C-Class. It's more recently added downsized B- and A-Class lines, as well, the X- expected to be even smaller. And that's on top of all the other new models that have rapidly fleshed out the Teutonic marque's lineup, from the G to the GLK, not to mention CLS, CLA (above) and SLK. It's an alphanumeric soup, and Mercedes isn't alone, as a quick perusal of the BMW and Audi lineups - never mind the expanding mix at Cadillac, Lincoln, Lexus and Jaguar - reveals. These days, luxury makers seem to have an adversity to white space. They're struggling to fill in every possible gap in what is a luxury market that is both rapidly growing and quickly changing. Paul A. Eisenstein is Publisher of TheDetroitBureau.com and a 30-year veteran of the automotive beat. His editorials bring his unique perspective and deep understanding of the auto world to Autoblog readers on a regular basis. Continue reading Redefining luxury Redefining luxury originally appeared on Autoblog on Tue, 02 Apr 2013 19:00:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments More... Autoblog 04-02-2013 08:00 PM |
#2
|
||||
|
||||
Umm, brand it as a Smart and be done with it?
__________________
1982 300GD Carmine Red (DB3535) Cabriolet Parting Out 1990 300SEL Smoke Silver (Parting out) 1991 350SDL Blackberry Metallic (481) "The thing is Bob, its not that I'm lazy...its that I just don't care." |
Bookmarks |
|
|