Filed under: 2013 Frankfurt Auto Show, Sedan, Mercedes-Benz, Luxury



With a starting price of under $30,000 in the US, one might be wondering how Mercedes-Benz plans to eke out a profit on its new entry-level CLA-Class. The answer, as with most other German offerings, will almost certainly be found on its long options list. And while there will be typical creature comforts like moonroofs and uprated stereos on the list, Mercedes is evidently also keen to cash in on the personalization craze that has been padding the bottom lines of brands like Mini and Fiat.

Thus, the Three-Pointed Star will offer an array of accessories for the model, as demonstrated by this CLA200 decked out in items from the Mercedes-Benz Sport Equipment catalog at the Frankfurt Motor Show. Aside from this car's "Road & Track" decal kit (no relation) in Mercedes-Benz racing colors, this sedan features the Styling Package Night, which is composed of black window and shoulderline trim, along with black and red 18-inch alloys, painted calipers, a unique lip spoiler and carbon-look mirror caps. Inside, this CLA is accoutered with a sports steering wheel, stainless pedals, backlit sill plates and Sport floor mats.

This is likely just the tip of the iceberg for the new CLA, which is being targeted at the young and affluent buyers who otherwise might have purchased something like a Mini. We'll know more as the car hits dealers in our market soon.Continue reading Mercedes-Benz CLA gets personal

Mercedes-Benz CLA gets personal originally appeared on Autoblog on Wed, 11 Sep 2013 17:40:00 EST. Please see our terms for use of feeds.



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09-11-2013 06:40 PM