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Old 09-13-2014, 11:10 AM
Join Date: Sep 2011
Posts: 4,151
Lightbulb Weekly Recap: What led to the end of the Montezemolo Era at Ferrari?

Filed under: Motorsports, Performance, Supercars, Cadillac, Dodge, Mercedes-Benz, Porsche, Ferrari

Montezemolo "resigned," but his tenure at the helm will rank him among Ferrari's greatest leaders. It's Enzo, then Montezemolo.

Soon-to-be-former Ferrari chairman Luca di Montezemolo seemed to have the best job security in the auto industry. He presided over a brand that ranks with Google, Disney and Coca-Cola among the world's most powerful, and he's largely responsible for transforming Ferrari from an Old World, family-run business into a modern, global automaker.

But as of October 13, Montezemolo will be unemployed, after a stunning turn of events played out this week that toppled a man Italians hold in such high esteem. He was once rumored to be a candidate for prime minister.

How did that happen, and so quickly?

The answer to both rests with Sergio Marchionne. The CEO of Fiat Chrysler Automobiles - which owns Ferrari - clearly had a different view for the future of the Prancing Horse, which for 23 years has been steered exclusively by Montezemolo.Continue reading Weekly Recap: What led to the end of the Montezemolo Era at Ferrari?

Weekly Recap: What led to the end of the Montezemolo Era at Ferrari? originally appeared on Autoblog on Sat, 13 Sep 2014 11:00:00 EST. Please see our terms for use of feeds.

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09-13-2014 12:00 PM
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