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Old 12-13-2014, 01:10 PM
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Lightbulb Weekly Recap: Mercedes continues the pseudo-coupe craze with AMG-tuned CUV

Filed under: Coupe, Performance, SUV, Plants/Manufacturing, Crossover, Bentley, BMW, Mercedes-Benz, Porsche


But as BMW's X6 has demonstrated, sport sells in in the crossover segment, and Mercedes is giving the people what they want.

BMW proved there is a market for crossover utility vehicles designed to look like coupes - as much as a vehicle with four doors and noticeable ground clearance can look like a coupe, anyway. Now comes the reply from Mercedes-Benz: the GLE Coupe.

The rakish crossover is a harbinger of things to come from Mercedes, as it begins the company's transition to a new nomenclature and marks the debut of the AMG Sport line. It also continues the recent coupe craze. Designers from many automakers, like Nissan and Volkswagen, have increasingly turned to swoopy, dramatic styling to make utility vehicles and sedans seem more desirable.

By revealing the GLE 450 AMG Sport model first, Mercedes is clearly hoping to cast the GLE Coupe as a sportier, lifestyle-oriented alternative in its lineup of beefy crossovers and SUVs. Mercedes used the word "sport," or a variation of it, 53 times in its press release, so uh yeah, it's sporty.Continue reading Weekly Recap: Mercedes continues the pseudo-coupe craze with AMG-tuned CUV

Weekly Recap: Mercedes continues the pseudo-coupe craze with AMG-tuned CUV originally appeared on Autoblog on Sat, 13 Dec 2014 13:01:00 EST. Please see our terms for use of feeds.



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12-13-2014 02:01 PM
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