when I was last at the Benz dealer to have my 190e serviced, I was chatting with the owner about the new C Class models, as she mentioned that they will be introducing the C230 Kompressor Sport Sedan soon.
out of curiosity, I asked which are the best-selling models and who were buying them. Apparently, the C230 Sport Coupe was selling very well (this is a known surprise observation in the market, given the failure of the BMW 3series compact).
So I asked who were buying them. She said that the C230 Sport Coupe was largely bought by males 25yrs - (about) 30yrs old. This was a surprise for me (maybe I'm too traditional), but thinking about it more, it made sense, as an alternative to the traditional rice cars - you have a personal 2door coupe, with a supercharged engine, rear drive and an available manual transmission. And of course, the cachet of the 3-pointed star.
And she added that the C240 was largely bought by females.
It will be interesting to see who will buy the C230 Kompressor Sport Sedans.
02-10-2003, 07:41 PM
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