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  #1  
Old 03-26-2008, 01:20 AM
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Ford sells Jaguar/Land Rover to India's Tata

Wow.

You have to wonder what Tata will do with them. I do know that Land Rover is definitely resting on its reputation, which is going downhill fast. I asked a few owners at work about their Land Rovers and the obscenity count per sentence was very high.

It's too bad I always Jaguars were so good-looking, and after Ford bought the company, they never WORKED better, even if they weren't so "pure" anymore.

I fancied putting a small-block a sedan when I was a kid. And I still think that the XK120/140's were some of the best looking mass-produced cars ever made. OTOH, the recent X-type is a horrid, squished parody of the past. The resale value/depreciation on these makes Kia's like solid investments!

Anyone with any ideas on their future, if any?

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  #2  
Old 03-26-2008, 07:56 AM
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http://ridingtheelephant.blogs.fortune.cnn.com/2008/03/25/tata-buys-into-trouble/

So could Tata succeed where others have failed? There’s reason for optimism. Ratan Tata isn’t expected to treat Jaguar and Land Rover like a traditional takeover: He says he’s not planning to overhaul senior management, close factories in Britain, or cut workers. And he doesn’t seem all that interested in instant profits – just as he doesn’t expect instant returns from the tiny Nano car he hopes to launch by year’s end. Instead, he is expected to use the brands and their U.K. plants, executives and labor to help build Tata Motors, which had $7.2 billion sales in fiscal 2007, into a global car company. His been on this mission for several years, buying Britain’s Tetley Tea in 2000, a Korea-based Daewoo truck plant in 2004, and steel giant Corus (previously British Steel) last year.
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  #3  
Old 03-26-2008, 08:16 AM
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It's a secret ploy on Ford's part to hobble any potential future competitors . . . . Stick them with companies and products that will sap them of all potential profits.
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  #4  
Old 03-26-2008, 08:17 AM
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Who knows, perhaps in the coming years we'll see entry-level Jaguars priced at $5-6,000!
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  #5  
Old 03-26-2008, 08:20 AM
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the name says it all"tata"!
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  #6  
Old 03-26-2008, 08:20 AM
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Quote:
Originally Posted by catmandoo62 View Post
the name says it all"tata"!
Looks like the Indians have picked-up a nice pair in England.
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Old 03-26-2008, 08:23 AM
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Next year they'll change the name to "Ciao, baby!"
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1998 Lincoln Continental - Sold
Max 1984 300TD 285,000 miles - Sold
The Dee8gonator 1987 560SEC 196,000 miles - Sold
Orgasmatron - 2006 CLS500 90,000 miles
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  #8  
Old 03-26-2008, 08:27 AM
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Heck can Tata do any worse? LR and Jaguar are like bastard royalty. Highly touted names that will never be king.
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Old 03-26-2008, 08:35 AM
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Originally Posted by Kuan View Post
Heck can Tata do any worse? LR and Jaguar are like bastard royalty. Highly touted names that will never be king.
Maybe like Richard III.
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  #10  
Old 03-26-2008, 10:00 AM
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India has tata's? would they be bodacious?
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Last edited by Mistress; 03-26-2008 at 11:50 AM.
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  #11  
Old 03-26-2008, 10:25 AM
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If they ARE bodacious Tatas, they should do well. Those are ALWAYS in style, always popular.
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OBK #55

1998 Lincoln Continental - Sold
Max 1984 300TD 285,000 miles - Sold
The Dee8gonator 1987 560SEC 196,000 miles - Sold
Orgasmatron - 2006 CLS500 90,000 miles
2002 C320 Wagon 122,000 miles
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  #12  
Old 03-26-2008, 10:54 AM
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Unlike Ford I think Tata is going to take this a little more seriously. Unfortunately for them the slightest screw up (like a recall) is going to end up amplified on ever major publication and news program in the world and people will conveniently forget how bad things were with Ford.
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  #13  
Old 03-26-2008, 11:39 AM
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Ha!
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  #14  
Old 03-26-2008, 11:51 AM
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Quote:
Originally Posted by yal View Post
Unlike Ford I think Tata is going to take this a little more seriously. Unfortunately for them the slightest screw up (like a recall) is going to end up amplified on ever major publication and news program in the world and people will conveniently forget how bad things were with Ford.
The weird thing about this, quality for Jags went up while under Fords control.
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  #15  
Old 03-26-2008, 11:54 AM
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Quote:
Originally Posted by yal View Post
Unlike Ford I think Tata is going to take this a little more seriously. Unfortunately for them the slightest screw up (like a recall) is going to end up amplified on ever major publication and news program in the world and people will conveniently forget how bad things were with Ford.
I was under the impression that things greatly improved under Ford's ownership. Is that not the case?

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OBK #55

1998 Lincoln Continental - Sold
Max 1984 300TD 285,000 miles - Sold
The Dee8gonator 1987 560SEC 196,000 miles - Sold
Orgasmatron - 2006 CLS500 90,000 miles
2002 C320 Wagon 122,000 miles
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