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  #1  
Old 06-25-2013, 11:44 AM
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I really need help here...help me decide!!

I have a guy designing my company logo, and now I can't decide what I like better. Below are the first drafts of the design.



Below are the two final drafts of the design...we changed the rifle used to a Mosin, because it's what I really like the best. Now I can't chose which design I like better. The only difference between the bottom two is the swapping of colors.







I can't decide between the two...
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  #2  
Old 06-25-2013, 11:52 AM
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I think the one on the bottom has better contrast, and therefore easier to see.

Important if your new logo is going to be placed in a variety of media: Letterheads, invoices with different color paper, outdoor signage viewed in different weather conditions, magnetic signage on the side of a vehicle, etc...
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  #3  
Old 06-25-2013, 11:58 AM
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Not an expert by any stretch, but to me the fact that the letters "change" from having a white outline to having no outline depending on what is behind them is visually disturbing.
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  #4  
Old 06-25-2013, 12:04 PM
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Quote:
Originally Posted by G-Benz View Post
I think the one on the bottom has better contrast, and therefore easier to see.

Important if your new logo is going to be placed in a variety of media: Letterheads, invoices with different color paper, outdoor signage viewed in different weather conditions, magnetic signage on the side of a vehicle, etc...
Two color business cards, letterhead will be black only. When the time comes, we'll do vinyl in two color as well...mainly one on the back window of the Tahoe, then some 3" rounds for customers. At that time, we'll make the rifle more solid as well.
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  #5  
Old 06-25-2013, 12:16 PM
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The stencil script would tell me that you only deal in military weapons. I think the military aspect of you business is made clear by the photo of the weapon in the logo.

If you are also going to deal in civilian weapons you would not want to run off that market with the stencil script. Someone looking for an old Remington might wander in by mistake, but if you go with the regular script then it points out you are a dealer in used firearms of all types. This could bring in someone looking for a .243 who would then leave with an old Enfield.

But before you could show them the Enfield you have to get them in the door.
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  #6  
Old 06-25-2013, 12:19 PM
A Talent for Obfuscation
 
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The one with the black lettering - The company name stands out more, which is the whole point of the exercise.
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  #7  
Old 06-25-2013, 01:13 PM
Posting since Jan 2000
 
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I'm glad you are down to the ones with the military stencil type font. It matches the military looking rifle.

My $0.02,
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  #8  
Old 06-25-2013, 01:23 PM
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First, 5th and 6th iterations for me. The classic military stencil type style goes with the classic rifle. If you were using some tacti-cool AR or something the strike-thru typeface would be more appropriate. I like the last two best.
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  #9  
Old 06-25-2013, 02:06 PM
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Quote:
Originally Posted by elchivito View Post
First, 5th and 6th iterations for me. The classic military stencil type style goes with the classic rifle. If you were using some tacti-cool AR or something the strike-thru typeface would be more appropriate. I like the last two best.
The strike-thru font has been overused by firearm accessory companies in their product offerings, that was the first reason I didn't like it. I didn't bother to post the choices with cross-hairs in the O, because I didn't like those, either, for the same reason.

I have no interest in the AR platform, unless it's a matter of ordering a complete rifle for a customer...there's way too many in that game for me to expect to survive dipping a toe in it.
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  #10  
Old 06-25-2013, 02:27 PM
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Quote:
Prefer the first one here out of all of them (swap in the Mosin):



But his one out of the two choices:

And I'd be happy to whore out a window or two on my Suburban if you want to send a couple decals my way.
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  #11  
Old 06-25-2013, 03:11 PM
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Quote:
Originally Posted by SwampYankee View Post
And I'd be happy to whore out a window or two on my Suburban if you want to send a couple decals my way.
It will be awhile before I'm to the point of ordering them, but when I do, you will get the first ones...
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Were we directed from Washington when to sow and when to reap, we should soon want bread. - Thomas Jefferson: Autobiography, 1821.
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  #12  
Old 06-25-2013, 03:11 PM
I miss my MBZ
 
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I have no aesthetic preference - I like that you are keeping it simple- I might even lose some detail on the rifle for ease of reproduction.

I hate to open this door, but were you going to put a phone number or website in the logo ? I assume you have considered this already.
-John
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  #13  
Old 06-25-2013, 03:18 PM
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Quote:
Originally Posted by jplinville View Post
It will be awhile before I'm to the point of ordering them, but when I do, you will get the first ones...
Sounds good!
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  #14  
Old 06-25-2013, 03:53 PM
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Quote:
Originally Posted by Angel View Post
I have no aesthetic preference - I like that you are keeping it simple- I might even lose some detail on the rifle for ease of reproduction.

I hate to open this door, but were you going to put a phone number or website in the logo ? I assume you have considered this already.
-John
When it's time for the vinyl, less detail will be shown and a phone number or web address will be added. It should be ok for the cards and such.
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Meet on the level, leave on the square. Great words to live by

Were we directed from Washington when to sow and when to reap, we should soon want bread. - Thomas Jefferson: Autobiography, 1821.
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  #15  
Old 06-25-2013, 04:25 PM
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The first one. I think the visual impact of the weapon is the boldest and the lettering is easy to read too. IMHO.
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