Ferrari Chairman Luca Cordero di Montezemolo steps down...
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Quits . . . hah! The word has been circling for over a week that he was being sacked, in part for the lack of podiums in F1 over the past seasons. It was easy to win when Schumi was driving it seems, like having Michael Jordan on the court.
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Lead, follow, or get out of the way. In Marchionne's quest to whore out the Ferrari badge to increase sales volume, we can only hope to see a badge-engineered Dodge Dart bring the Ferrari horse to everyman's stable. As a marketing link to the Ferrari California, which is their current sales leader, and probably the model most familiar to non-enthusiasts, I wouldn't be surprised to see the new car also named after a U.S. state: Ferrari Wisconsin? Ferrari Alabama? Ferrari Massachusetts? My eyes water in anticipation.
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No, he has Alfas and Maseratis for the "sub-supercar" market in the US.
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http://4.bp.blogspot.com/-DQpW_bX-Gu...rtible-105.jpg Look familiar? |
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Joe Six Pack would be a hard sell for anything "eyetalian." However, if a turbocharged V6 or V8 that had some racing heritage found its way into a Chrysler special edition type vehicle, there could be a market.
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I don't know what happened but in the last month Los Angeles got floated with Maserati's. Around the West Side, Beverly Hills and Hollywood you see them almost on every corner.
Besides the FF I haven't seen an interesting Ferrari in years. |
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oh noooooooo!!!
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recycling an old joke
"Heaven is where the police are British, the cooks are French, the
mechanics are German, the lovers are Italian and it's all organised by the Swiss. Hell is where the chefs are British, the mechanics are French, the lovers are Swiss, the police are German and it's all organised by the Italians". |
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