The fine print:

Smart enough that you don't need to charge it at night, Smart enough that it will never need a software upgrade. Smart enough that version 1.0 won't need to be replaced next year, or in the many decades that follow. Built by the watchmakers of Detroit to last a lifetime or longer under the terms and conditions of the Shinola guarantee.

I like those watches. Made in America too. Shinola also makes some cool as heck looking bicycles, if I was the biking type. Which I am decidedly, um, not.

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You're a daisy if you do.
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84 Euro 240D 4spd. 220.5k sold
04 Honda Element AWD
1985 F150 XLT 4x4, 351W with 270k miles, hay hauler
1997 Suzuki Sidekick 4x4
1993 Toyota 4wd Pickup 226K and counting

Assembled in America is probably more accurate.

Assembled in the bankrupt armpit of America.

From a business standpoint, not sure you'd want them assembled in midtown Manhattan, right?

Why Not Detroit?

Detroit has turned out to be a phenomenally successful decision. Clearly it's had tremendous issues and nobody should diminish all the challenges it has had. But it has turned out to be a fantastic operation.

I need one of these

Reminds me of the old saying, "You don't know 5hit from Shinola".

I wish these watches had automatic movements.

"....the movements are sourced from the Swiss brand Ronda, which works in close cooperation with the American company"

Read more: http://www.mensjournal.com/style/watches/detroits-next-big-thing-20130726#ixzz3YBXOCD1J
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Paul S.

2001 E430, Bourdeaux Red, Oyster interior.
79,200 miles.

1973 280SE 4.5, 170,000 miles. 568 Signal Red, Black MB Tex. "The Red Baron".