Business Speak at The Gap
 

Gap closing 175 stores to be more 'vibrant'

Gap announced Monday it will close a quarter of its stores and cut 250 corporate jobs as it tries to chart the clothing brand back toward growth.

I think the Dilbert pointy haired boss wrote the press release.

http://superblog.crazyengineers.com/...rbon-paper.gif

The headline really doesn't make any sense, as red is usually more vibrant than black...

It was one of those Inigo Montoya moments . . . I think they were looking for the word "profitability" not "growth."

Long time coming IMHO. I think I work with some folks who used to be there. It seems they've been slower to adapt to the trends of fast fashion and ecommerce. They own a bunch of different brands though, interesting they decided to cut the main brand.


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There's a real problem with cheap clothing and "fast fashion."

www.youtube.com/watch?v=VdLf4fihP78

"You can take a $5 bill and scotch tape it over your genitals and you'd still be wearing a more expensive piece of clothing"

There certainly is from an ethical perspective (and consumerist critiques of course) but the consumer determines the market. I wouldn't want to be one of the 250 cut thanks to misidentifying a trend.


Sent from an abacus