"OE TO MERCEDES-BENZ
March 22, 2013

A.P.A. Industries is pleased to announce the completion of our first OE project for Mercedes-Benz. With the completion of this project Mercedes dealers will now be able to acquire a part that has been back ordered for quite some time.

We hope this project will showcase our ability to produce OE quality products for one of the premier car manufacturers in the world."

URO Parts - European Auto Parts Manufactured by APA Industries Click on the Mercedes Star

Is the Plan to make a few good or make parts separate for Mercedes and gain OEM/OE Status and then claim their whole parts line is the same quality???

Chief Operating Officer
URO Parts / A.P.A. Industries, Inc.
http://www.linkedin.com/pub/danny-seeman/3/aa5/5a9

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84 300D, 82 Volvo 244Gl Diesel

I think Mercedes has a new philosophy. They really don't care.

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1982 300CD Petrol/Black Leather

I have no idea what is going on.

Way back in 2007 when I went to the ÜRO website trying to find out where their parts were made I would sware the Home office was in Singapore. There site also said there parts could be made anywhere in the world.

Not one of the ÜRO parts or ÜRO packaging I have seen has where the Parta are made marked on them.

I am hoping that someone who knows more about it will post on this thread.

My own though is that APA bought some intrest in ÜRO much like Black and Decker started buying China made stuff and putting their Name on it.

I am speculating what the plan is; is to make a Few Parts for Mercedes so that that can claim the Status of a OE/OEM Parts Maker. I doubt if that means they are going to upgrade their entir line of Parts because if they had wanted to do that they could have done it long ago.

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84 300D, 82 Volvo 244Gl Diesel

I honestly think it starts from the top down. I can't claim that Aabar or Kuwait Investment Authority specifically put out memos instructing the organization to disregard older models, but it really feels like they are focusing on new models. New Mercedes cars are purchased by people with more money than concern for durability. They only need to last until the new model comes out. Üro will last that long.

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1982 300CD Petrol/Black Leather

Has anyone PM'd Gerry about this?

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1992 W201 190E 1.8 171,000 km - Daily driver
1981 W123 300D ~ 100,000 miles / 160,000 km - project car stripped to the bone
1965 Land Rover Series 2a Station Wagon CIS recovery therapy!
1961 Volvo PV544 Bare metal rat rod-ish thing

I'm here to chat about cars and to help others - I'm not here "to always be right" like an internet warrior



Don't leave that there - I'll take it to bits!

Thankfully this is already mentioned in a few of those URo threads. So Gerry is already well aware.

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1968 220D, w115, /8, OM615, Automatic transmission.
My 1987 300TD wagon was sold and my 2003 W210 E320 wagon was totaled (sheds tear).

Beg to differ... No, URO parts do not last that long. They only last long enough to sell the car as-is and buyer beware.

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Cheers!
Scott McPhee

1987 300D

Yes, indeed this is not news. APA is HQ'd right near me in Simi Valley. There are many companies in China who make car parts, and sometimes you can come across these companies, or B-2-B sites that offer these companies products with contact information. They usually want a commitment for 500 pieces. The problem is you get the part as that company has made it, there's very little "input" into materials, specs or quality. Custom parts can be acquired, by larger companies that put to bid with several suppliers, where there are bid specs, and the company has to match them.

Quite literally, anyone with enough capital (and it really wouldn't be that much, 100's of thousands of dollars, not millions) could set up a parts supply company...less investment required to just buy parts that are already out there...more investment to dictate the parts being proposed.

APA actually does both...the ONE part that has been approved by Mercedes as OEM most likely has been manufactured to specific specs. The lack of disclosure on exactly which part has been approved makes me suspect Mercedes allowed the press release on the condition that the part is not identified. In my mind this opacity does a disservice to consumers, and potentially shows Mercedes-Benz as less than particular about quality.

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1983 W123 300TD US spec Turbo engine, with Euro bumpers and manual climate control, and manual transmission.

Please not while Peole have spoken of the APA/URO OEM issue I don't recall anyone posting the Site so that People could read it for themselves.

At the Site I believed the Mentioned they were going to supply Parts that Mercedes no longer Makes. Sounds like a Foot in the Door approch to Me.

I speculate that Customers are bugging Mercedes for Parts they no longer want to make so in an attempt to give some Customer Service APA/URO supplies one answer.

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84 300D, 82 Volvo 244Gl Diesel

Surely the Bean Counters at APA have all manner of Charts and graphs that show they can make more Money with their present Policy.

Clearly ebay, regular internat Part Sellers and the Chain Auto Stores are OK with APA/URO Parts or worse.
Perhaps APA/UROs Policy is to be the Best of the Worse made in China Parts.

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84 300D, 82 Volvo 244Gl Diesel

Check out post number 47 here: http://www.peachparts.com/shopforum/diesel-discussion/347300-dang-you-%FCro-other-tales-woe-4.html

It's a thread you contributed too...

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1983 W123 300TD US spec Turbo engine, with Euro bumpers and manual climate control, and manual transmission.

The reality is that URO can spec parts however they wish from their suppliers, quality-wise.

Why people are so upset with them supplying to Mercedes is beyond me. The onus lies with Mercedes to screen suppliers overall, then in this case to follow up with quality control monitoring on whatever URO sends to them.

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Mac
2002 e320 4matic estate│1985 300d│1980 300td
Previous: 1979 & 1982 & 1983 300sd │ 1982 240d

“Let's take a drive into the middle of nowhere with a packet of Marlboro lights and talk about our lives.” ― Joseph Heller, Catch-22

I think People reacting based on their own knowledge or the accumulated knowledge of other form Members on the actual quality of ÜRO Parts because that is all they have to go by.
Who wants to spend more for the same quality of Part?

Then it is just sort of shady to advartise that you are an OE/OEM Parts Maker for a Car Company implying that all of your Parts for that same make are the same quality.

I think it People have said that Mercedes warrants their Parts for one Year.
So if ÜRO supplied Motor Mounts and the Dealer sold them at $151 each as they are presently doing even at the present quality of
ÜRO Motor Mounts you can likely get over 1 Year use out of them.

As a non-ÜRO example when you buy a Rebuilt Injector (616,617) from Mercedes you get a rebuilt Bosch Injector in the Mercedes Box with the Indian Made Nozzle in it.

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84 300D, 82 Volvo 244Gl Diesel

I always figured Uro was a sweedish version of the word for Yugo as they are about the same quality. This distresses me greatly. If I spring for Mercedes parts now they may be chineese made Uro's? jesus. Better buy everything I need NOW!

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1978 Mercedes 240D
1981 Mercedes 240D
1982 Mercedes 240D

o_O ... I feel a rant a'comin' .......