Mercedes new image/exclusivity, etc.

http://detnews.com/2002/insiders/0206/27/autos-507231.htm

"DaimlerChrysler expanded Mercedes-Benz sales through lower- priced models and sport-utility vehicles. That may have planted doubts whether the brand still conjures an image of exclusivity -- something the Maybach must now create by setting a new and higher standard, a risky strategy."

"DaimlerChrysler isn't linking its top-of-the-line Maybach with the Mercedes-Benz name, which it has affixed lately to models costing as little as $25,000."


What do you all think about this? I think its ashame how the name "Mercedes Benz" has changed over the years. When i first got my benz and before that mercedes was an "exclusive" car, kind of like jaguars, bentley, rolls, etc.

Nowdays they are making these "entry level" cars to compete with american cars, japanese cars, etc. i think it messes up the image. When the CEO and secretary both drive mercedes something is wrong, lol.

Oh dont forget about the wall street journal article on benzs.