Softconsult, though the money may mean nothing to you, I see no reason paying more money for the same product when you have a choice. Why reward a manufacturer (or distributor) for tacking on a high price for a product which is the same thing, simply because they put "MB" on it?

If someone can honestly verify that a house brand of transmission fluid is the same as a more popular fluid, then as a consumer we need to know this.

I'm getting tired of auto manufacturers today specifying their house brands and charging rediculous prices for it. Sometimes I think they're doing this because they've discovered a new venue for profit, and for that reason only.

One well-known example is the 3309 Volvo transmission fluid. The dealer charges $16 per quart. The SAME THING is available from Mobil distributors or the Toyota dealership (Type T-IV fluid) for $4-5 per quart.

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95 E320 Cabriolet, 169K