When one considers the fact that BMW sales over the past 3 years have surpassed that of MBs in Asia, the question MBs should have asked was "why"?. Instead, they continued resting on their laurels primarily because their cars sold without much marketing.
Quality and pricing (BMW was priced cheaper) was a factor. Include in a younger mix of car buyers, you have MB assigned to the not-so-old group who are used to driving MBs all the prime.
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... Kerry
126 tailed by a 203, 129 leading the pack.
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