Quote:
Originally Posted by Da Nag
The honest thing - raise the price.
A pint at 7-11 was around $4, or 25 cents/ounce.
Sneaking in the 2 oz. shrinkage, raised the price to about 28.6 cents/ounce.
Keeping the pint, would have raised the cost to about $4.57/pint.
Big deal...the stoners never would have noticed, and the ice cream snobs are the same people paying $4/latte - they couldn't care less about a <15% price increase.
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These products go through rounds and rounds of consumer testing before they're on the market. I mean, look, either increase prices or decrease costs. They had to do one or the other. They probably took the lesser of two evils.