Quote:
Originally Posted by jcyuhn
Given that Toyota profitably sells the Prius for about $25K, I don't see it.
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Uhhh, no. Japanese government subsidized the development costs. Otherwise, you'd be paying around 40K for one.
Even with that help, they took a bath on them the first couple of years. I read an interview a few months back with Toyota's CEO. He'd had them cut the initial build cost in half. He said if they could cut that in half again (ie, to 25% of the initial build cost), then they'd clear as much on a Prius as they did on a Corolla.