Why not? The car is both technically advanced compared to the lower cost japanese offerings. Plus it is well established they have quietly been on a course of seriously improving their quality year over year.

I do not think they yet have the equivelant of japanese quality but they seem to be headed that way. Once decent resale prices are established for the kia and hyundia brands I think they will have really arrived.

The current elantra is a lot of car for the dollar especially if you can pick it up on one of their sales promotions. Fairly roomy with decent roadability. With a large trunk and catchy styling that may or may not become dated.

Epa of 58 miles per highway gallon on our imperial gallon. This should put the epa highway in the states with your smaller gallon in the area of 50 plus miles per gallon. Generally of course you never get the epa rated milage. Yet even 45 miles per gallon in a car that size is going to interest people. Huyundia even have a car called the optimist or something simular on their lots to compete with the top end cars. They are targetting the lexus,infinity,mercedes, bmw market and many others this year I suspect at far less dollars. I saw one the other day and it was impressive. I also had a glimpse at their hybrid elantra.

Not a slouch performance wise either. Economy with power available is a good combination in the elantra. Actually hard to get in the low price fields and I think they have six speed automatic transmissions compared to the four speed automatics still vended in the lower end lines like civics, corolas.

The elantra is currently selling so well the company cannot currently supply enough cars to dealers in Canada.Not that many years ago you could not give them away.

They are still coming up quality wise faster than anyone would have thought possible in my opinion. Their newest top end car has an eight speed automatic by the way.

If there is no hyundia dealer in your area and you are fairly young. Picking up or starting a dealership right away might be a gold mine soon.